One of the first objectives of an e-commerce is to position itself in its closest area. This is not achieved by “magic” but rather by applying a concept that is becoming more and more popular: local SEO. Learn what it is and some techniques to make your online store appear among the first search results of your “neighbors”.
One of the main objectives of businesses is to obtain sales to sustain themselves over time. For this reason! SEO positioning is key to achieving a good position in search engines like Google! and thus having a larger audience to offer products and/or services to.
But how can you achieve this positioning to reach a greater number of potential customers? That’s where the magic word comes in: Local SEO.
What is Local SEO?
First of all! SEO stands for Search Engine Optimization croatia phone number data or in other words! optimizing a website in search engines so that it gets more visibility.
It is an organic marketing practice! where content planning is key to achieving visibility on Google and! consequently! more sales.
While Local SEO! on the other hand! is the positioning technique ! but locally (as its name suggests)! so potential clients are sought in a specific geographic area! such as a commune or region! for example.
It is important to know that Local SEO never replaces general SEO! but rather complements it with the aim of being more effective in the strategy.
5 tricks to improve your SEO positioning
Since the main goal of a Local SEO Management strategy is ej leads to increase sales in the area where the store is located! the more specific the work! the greater the chances of reaching that potential customer.
According to statistics ! between 2017 and 2019 the words “where to buy” and “near me” had a growth in mobile searches of more than 200%.
Below! we give you five tips to achieve successful local SEO positioning:
1. Conduct an audit
The first thing is to analyze how your website is working! to know what is optimized and what requires improvement.
Check what keywords you and your competition are using! include meta descriptions in your articles and add alternative (Alt) text to your images.
If your business has a store or physical space! include a map on your website so potential customers know how to get to your business.
2. Clean and update the NAP
For your website to have good Local SEO Management! it is also important to update the NAP (Name! Address! Phone)! which consists of three pieces of information: name! address and phone number.
If it’s outdated or inconsistent! how will future customers be able to contact you?
Having complete information makes it more likely that cpa email list they will be able to discover your product/service digitally! even more so in the current times when it is difficult for people to be walking the streets due to the pandemic.
Also! choose a strategic section within your website to make it quick and easy to find this data.
3. Keep Google My Business in mind
Google My Business is one of the best tools you have at hand in your intention to make your clients “your neighbors.”
The reason is that it is important for Google to know if your business is authentic. By creating an account! it is possible to position your store in the sidebar space of local searches.
Don’t forget to encourage your customers to leave comments and reviews! and always reply specifying your location.