One of the fundamental tasks when it comes to the growth of any company, even a small one, is to align the marketing and sales areas , so you should put it in the most expert hands you can find.
In this sense, SharpSpring is one of the best marketing and CRM tools you can find on the market, and the best thing is that it will automate various tasks so that you and your sales executives can follow up on their business opportunities.
Have you not yet met her? Here are 5 reasons why you should meet her and consider her:
1. Automate your marketing
The foundation of the features that SharpSpring offers is the automation of your digital marketing tasks , with administrative tools ideal for business growth .
The goal of SharpSpring marketing automation is to help hong kong phone number data you spot the most important opportunities to convert into customers and sales. The first thing you need to do is look at the journey your customer takes through your website and services in order to build a workflow with automation tasks.
You can also branch out tasks using branching logic to follow the path your customers take. It also offers a setup of lead nurturing campaigns with messages that respond to their tastes and goals rather than sending them to a single buyer.
Campaign Focus with Lead Scoring
One of SharpSpring’s highlights is the ability to target your ej leads campaign to the most relevant prospects through Lead Scoring. This involves using the platform to score your potential customers based on their level of engagement.
This will allow you to define criteria for giving customers a higher or lower score depending on their number of visits, specific related information they have provided, content downloads, certain specific characteristics such as location, age or job title, and rates of decay or loss of interest. The system will then begin to update automatically to give you detailed reports to focus your campaign and nurture users until they become customers.
2. Allows detailed tracking of your clients
One of the most sought-after services is the SharpSpring CRM, as it is a tool optimized to automatically manage customer relationships based on an email marketing strategy.
This is due to the tool’s ability to track any potential customer after they clicked on your submitted post. They also offer a number of highly detailed reports that will show you the progress of your marketing related to the interactions each customer has had with your posts.
This is an effective way for you to know when to act and what offers to send to a certain group of customers at a specific time. In addition, SharpSpring CRM offers you the gregory kelly president and ceo, u.s. possibility to obtain reports with all the necessary data to measure your current sales success . You can customize your reports to focus them, make them more intuitive or add the necessary data to enhance your sales strategies.
Chatbots to boost sales
One of the most important integrations to the SharpSpring CRM is the incorporation of Chatbots , in order to increase website conversion rates up to 3 times.
This is in response to consumer demand for contact with the seller beyond just looking at their website. That’s why SharpSpring incorporates the ability to create your own chatbots and embed them on the site.
These can capture leads , increase your lead score, initiate pre-scheduled automation events, send simple replies, content, and other relevant features that are worth exploring.