Having a digital marketing strategy is key when creating a content grid ! because we are going to pursue two general objectives: sales and brand positioning. Actions with a more commercial focus usually have immediate responses! but when it comes to branding! the results are medium and short term! because organic growth depends on the value you bring to your community.
Learning how to create a content grid depends on the type of relationship you want to establish with your audience. If you just want to have a coffee! you will succeed. But! if you are really looking to create a community! you must know it better! create content that interests it! that provides solutions! and constantly measure the reach of your actions.
4 ideas on how to create a content grid for social networks
- Do you already know your goals? Establish what jordan phone number data you want to achieve with your posts! for example: inform! entertain! sell or show products. This will be key to defining the themes! tone! style of your brand and the hashtags you use on Instagram or any social network.
- Then choose the colors and graphic elements of your brand that you want to highlight in your posts. These are key because they will identify you in any post you make. For example! if you see a post with yellow tones and the isotype of a smile! don’t you think of Amazon? That’s it! Choose something that everyone can recognize you with!
- When and at what time are you going to publish? Your content plan should respond to the objectives you have set. If you are just starting to get to know your audience on social media! you can try three posts a week at different times! but with valuable content. For example: make a post that reinforces your brand promise! in another post show your products and in another share a testimonial or success story from your clients. Got it? Measure the reach! review the statistics and adjust your strategy based on them!
- Organize your calendar: In most cases! Excel is used to ej leads organize social media posts! but digital tools like Trello can help you organize ! plan! and visualize the progress of your monthly calendar. You can create a free account! create projects! labels! classify each post! add descriptions! add collaborators! define dates! attach images! links! and documents. In addition! you can view all your posts on the calendar and track activities in a timely manner.
Knowing what you want to achieve is key when designing a content grid. Don’t post for the sake of posting. Each post is a small representation of your brand’s goals and gregory magarshak founder & ceo identity. And this applies to social media as much as it does to a YouTube channel! TikTok! or blog.