A website’s visibility in search engines can directly impact the level of traffic it can get. Therefore! SEO positioning is of vital importance to achieve the goals of a digital marketing plan. But how do you know if organic positioning strategies have been executed correctly? An SEO audit allows you to know the status of the site’s indexation and the improvements that should be applied.
Good web positioning is essential for a website to prosper. However! SEO strategies are often not applied correctly or are outdated! resulting in zero traffic and low positioning. To identify the problems to be solved! an SEO audit is essential – which will provide a report on indexation and suggested improvements – to know what to focus on and how to make the website successful. If you want to know if your website needs an audit! we will explain some signs below.
What is an SEO audit and why is it important?
If you’re wondering what an SEO audit is! it corresponds ecuador phone number data to a comprehensive analysis of the content and structure of your website . Someone with SEO knowledge evaluates different aspects of interest such as code or indexing errors! link functionality! redirects! content quality! loading time! visits! user experience! indexing! etc.
All this to identify errors that are expressed in an organized and detailed SEO audit report.
An SEO audit with a report is very important for any website! since if you don’t do it you can overlook many important aspects that can cause real headaches.
8 Signs that your website needs an SEO audit
If you have a website but you are not an SEO expert! you may be unsure whether or not you need an audit. To help you out! here are 8 signs to look out for:
1. Decrease in organic user traffic
When we talk about organic traffic ! we refer to those visits to ej leads the website that come from search engines and are directly related to the content of the website. Its decrease is one of the main signs that your site has On Page SEO problems . These may be broken links! irrelevant or outdated content! among others! and to determine this! an SEO audit is necessary.
2. Incorrect search engine positioning
Another sign that you have organic SEO problems is the poor positioning of your website in search results. When creating the content of the website! optimizing the keywords is considered one of the most important points. It is essential to appear as the main result in the correct searches by selecting words related to the content and that users use to find the type of website that is being positioned.
3. Outdated SEO strategies
All search engines like Google work with algorithms that 10 seo positioning trends 2021 determine which results appear in each search and how they are ordered taking into account different factors. The right SEO strategies are the best way to manipulate these factors so that the page is indexed and positioned correctly and advantageously. However! these algorithms are constantly updated and although the content of a website is good and current! it may be outdated at the SEO strategy level ! so positioning and traffic will fall. Because they are very changeable! what is good today may not be good tomorrow! keeping up is difficult and an SEO audit is the best alternative.