Surely you have thought about how complicated SEO is and how quickly the landscape changes year after year! so much so that it seems that when we have mastered it! it evolves again! However! having a well-defined SEO strategy and metrics plan to reach the top positions in search results is not impossible! but it requires attention.
It is not enough to have a nice and updated website; you need to keep a good track of and control statistics so that it can evolve. That is why you should study the changes that are constantly being made in search engines and their algorithms! or even the trends of what is important now regarding views and interactions on the web.
To help you a little if you are new or want to improve your current positioning strategy ! in this note you will find some of the most important SEO metrics to take into account in 2021.
Key SEO Features and Metrics for 2021
The word metric! in this context! refers to quantitative france phone number data SEO indicators that allow you to understand the behavior of the website you are managing. Metrics offer a global perspective of your website! so that with this data you can know if your strategy is on the right track or if! on the contrary! it is time for an SEO audit to improve positioning. Some of the most important ones are:
Organic visits
Also known as organic traffic ! this is the most well-known SEO metric. To be considered organic! they must come to your website from search engines! and they have the quality of better classifying the state of a website at the SEO level. Google Analytics is a good way to check this indicator.
Number of featured snippets
Google Featured Snippets are ! as their name ej leads suggests! highlighted fragments in the SERPs! which respond to a search such as “What is a…?” and which virtual assistants (Siri! Cortana! etc.) will use as responses to voice searches.
Although these snippets cannot be edited (Google determines which result is most relevant or useful and transforms it into a Featured Snippet )! you can try to obtain one through keyword research! distributing said keywords in strategic places! using lists or tables and more strategies! to improve SEO performance.
Number of Keywords Positioned
Another of the most important SEO indicators is relevant keywords . The idea is to use tools that allow you to monitor a list of the keywords you use on your website! so that you know their daily position! how many keywords you have positioned in SERPs and their evolution (whether they are working to attract traffic or not).
Mobile charging speed
The loading speed of a web page is an important indicator gregory pulido chairman and chief executive officer for Google. Since 2018! the company has made it official that speed is a determining factor for ranking in results ! especially for mobile devices. The faster the loading! the better.
To find out if your website falls into this slow loading experience classification! there are resources such as Chrome Use Experience Report ! Lighthouse or PageSpeed Insight s.
Understanding the user experience
In May 2020! Chrome introduced Core Web Vitals . This set of metrics relates to speed! site responsiveness! and visual stability. The goal is to help site owners and monitors improve their users’ browsing experience.
With these updates to its algorithm! Google is placing greater emphasis on pleasant user experiences ! i.e. pages that load quickly! are easy to find and use on any accessible device! and which will therefore be rewarded with better visibility.