Libsyn (Liberated Syndication Company) founded in 2004! is one of the oldest podcast platforms available at the moment. Designed to host and publish shows on the world’s major podcast directories! it has been on the market for a long time.
With over 62!000 shows hosted on its servers! around 62 million subscribers and 111 million downloads! Libsyn is a major player in the podcast industry.
A little history and context of digital audio
In recent years! numerous radio stations have closed down in Chile! one of the most recent being Radio Zero last January. This trend is accompanied by an increase in digital broadcasts.
This change in technology and also in user behavior! who! for example! are preferring audio searches! has brought with it a new appreciation of this format. According to data from Comscore! 20% of searches on Android are via voice; and it is expected that by 2020 this will be 50%.
The situation is being exploited by content creation experts! who have been innovating in an increasingly specialized product! aimed at small but loyal niche audiences who prefer podcasts.
According to the specialized site Voxnest! Latin italy phone number data America! and Chile in particular! was one of the areas where podcast consumption increased the most in 2019. This is explained by an increase in the production of podcasts in Spanish and the rapid adoption of this format by the audience.
To accommodate this large amount of material! podcast platforms such as Libsyn are born! which are dedicated to providing different services aimed at making the lives of podcast producers and consumers easier.
What services does Libsyn offer?
- Detailed statistics. The service that really sets Libsyn apart from its competition is the delivery of complete data and statistics! through its alliance with IAB (Interactive Advertising Bureau)! only available for its Advanced version. Among the metrics delivered are: downloads by platform on which your podcast is present! geographic location of your audience. This data can be organized on a daily! weekly and monthly basis and also detailed for each chapter.
- Storage capacity from 50 to 800 MM! depending on the plan.
- Mini site to publish your podcasts! which can be customized to your brand.
- You just have to upload your podcast and Libsyn will ej leads publish it in the directories of the most popular platforms (Apple Podcast! Google Podcast! Pandora! Spotify! among others) .
- Not only can you store Audio! the platform also allows Videos! PDF and Text .
- Scheduling and automating publications .
- Freedom to control the monetization you want to achieve with your podcast. For example! if you want to sell advertising or create paid users with access to premium content.
- Technical support whenever needed.
- Finally! it offers an alternative for large companies! media outlets and corporations ! which include services such as advertising campaign management! unlimited gregory kress ceo space for uploading content! among others.
Other Top Sites That Provide Podcast Hosting Services
- Buzzsprout
One of the most used and most recommended for beginners. It has a free option that only allows you to upload two hours of content and saves it for a period of 90 days. There are paid options that range from USD $12 to USD $24.
The statistics service provided by Buzzprout is a bit limited compared to other providers like Libsyn. The algorithm provides the geographic location and an estimate of listeners for each episode within the first 90 days.