However, do you still want to have to worry about raising and lowering your keyword bids by a few cents?
Wouldn’t it be easier to optimize this process by using google’s automation technology?
It seems that way to me, for a large part of the cases, although it always depends.
ads campaigns
in most cases, it is worth opting for automated bidding solutions.
Let the machine bid, it does it better than us
We have interesting options, such as:
maximize clicks.
Maximize conversions (very interesting).
Cover a very high ranking % (ideal for brand campaigns).
And more.
Finally, we have two pillars of bid automation for uae phone number list google ads: target cpa and target roas , which we will discuss in more detail in section 3 of this article, given their importance.
recommendations for creating ads
regarding the creation of ads, as we mentioned before, it is best to stick to keywords as much as possible.
Returning to the example of ecommerce showdown for 2024 sweatshirts with/without hood, we could have the following:
example ad for the search “hoodies” – google ads campaigns
example ad for the search “sweatshirts” – google ads campaigns
some additional recommendations and tips:
use the ® symbol to accompany your brand.
Highlight the added value that your e-commerce bu leads has (example: zalando, free returns for up to 100 days).
Make the most of the characters, but avoid falling into the “filling for filling’s sake” mode; make sure your entire message provides value and is useful to the user.