Prior analysis work is necessary before taking action.
If we manage to extract some valuable insight we will be able to act with better perspective.
Otherwise, if we cannot find a single, unequivocal cause that is causing the situation, but it is something general, or perhaps it is a trend specific to the time of year, it will be necessary to reduce the investment.
Don’t skimp on time for analysis to try to find the causes
Otherwise, you will put a patch on it and in the long run the problem will resurface.
To do this, we could study over the last three months (to get some perspective), which ad groups in the campaign have performed best (which keywords, etc.) and which have performed worst, and we would make the necessary bid adjustments to reduce the investment.
That is, if we do not manage to convert, it will be necessary to reduce the investment, so as not to continue wasting our money.
if we click just below the name of the metric, on “<>”, we will display more information about it, with its before, after and the variation it has undergone in more detail.
Making a comparison with a previous period when brazil phone number list everything was working normally is a fantastic way to try to find out what the problem is.
If we observe something that strikes us
Some metric may catch our attention and if we pull the thread we may reach the cause of the problem, if it is only one.
Due to time constraints, we cannot go into much more detail on this matter.
2.3.2 i can’t make any of my campaigns profitable
we cannot be profitable at everything, and that is a great truth that the sooner we learn, the better.
In almost all e-commerce sites there are certain product lines that are not as profitable as we would like.
In this case we can:
a. Ignore these categories and exclude them
B. Allocate very limited investments to them and ecommerce showdown for 2024 maintain a minimal presence.
I would wait a few months to try to make all kinds of optimizations and rule out that there is no possible way to become profitable.
So, if we are an agency, we could transfer the problem to the client, so that they can contribute their vision.
Remember that the client has a knowledge of his business that we do not have in all its dimensions.
Identify google ads campaigns with more difficulties bu leads to fit roas
however, it is true that, generally, within a given campaign that has a roas below our target, we can sometimes find a series of adgroups that are profitable.