Artificial intelligence (AI) has been in the spotlight lately, Learning as more and more companies and brands are using it
in their business models. That’s why you should know the concepts that will continue to be part of digital marketing in the future, such as deep learning. Keep reading!
What is deep learning?
Deep learning is a technique that uses artificial intelligence inspired by human neural networks. In other words, just as
people learn from experience, the learning algorithm performs portugal phone number list a task repeatedly, making adjustments until the result is improved.
Deep learning refers to deep neural layers, does it work hence its name, which is why this digital learning model stacks tens of
thousands of layers of information to provide greater complexity and offer better communication.
Siri, Alexa and Cortana are examples of deep learning.
machine learning
Although it may seem that they are competing technologies, the truth is that they complement each other. To better
understand this, we must be clear about what both terms consist of, in this way you will understand their implication in digital marketing.
Machine learning
This is one of the areas of artificial intelligence, which is based on the creation of systems that learn automatically.
When we talk about machine learning, we are talking Learning about the identification of complex patterns in millions of
data, which the machine interprets through algorithms, giving it the ability to predict future behavior, being able to
collect information in an automated way, without the need for human intervention.
Deep learning, on the other hand, is a subdomain of machine learning, part of a broader set of machine learning methods,
based on assimilating data representations. Deep learning algorithms maximize seo results with these content optimization strategies can generate self-learning of hidden patterns in the data to make predictions.
The big advantage is that computers can process massive amounts of data and perform tasks much faster than a person
could. This allows complex problems to be does it work solved and skills to be learned in short periods of time.
Deep learning in digital marketing
Thanks to these systems, search engines like Google and social business leads networks are able to gather information
about user behavior, tastes, conduct and preferences. With this data, in addition to targeting ads, it is possible to automate processes and decisions that previously had to be made by people.
Today, there are deep learning marketing applications that help marketing teams streamline their functions and optimize results. These tools are not complicated; on the contrary, they are designed and coded to make jobs easier and more efficient.
Deep learning tools
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- Chatbots: These use NLP (natural language processing) to interact with customers naturally, giving the impression of chatting with a person.
- Automatic translations: This allows you to create multiple views of your website in different languages.
- Voice recognition: This tool allows voice searches to be performed through mobile devices.