When you read the expression “native advertising” do you automatically think of content marketing? Or the other way around? Many people still get confused between these two concepts, but to be successful as a digital marketer it is essential to have things very clear.
Content Marketing vs Native Advertising
For this reason, today I want to tell you about the differences and similarities between content marketing and native advertising .
Introduction: Why is it important to
The world of digital marketing is constantly changing and evolving. In order not miss the train, you have to stay up to date and invest in ongoing training: blogs, ebooks, courses, conferences… sometimes I have the feeling that we spend as much time learning new things as we Kuwait whatsapp data putting them into practice!
In order to understand each other
digital marketers need to speak the same language, and sometimes this is not easy, since it seems that new concepts are emerging every week. In recent years I have heard about customer media, branded content, custom publishing, custom content, native content… in short, a real mess.
The fact is that if we don’t use common terms
it’s much harder to have clear ideas and that makes it harder to know which tools are the most appropriate at any given time. So in the end, having clear terms will help you achieve better results .
What is Content Marketing?
Content marketing is a marketing strategy that is based on creating and distributing valuable, relevant and Email Data content on an ongoing basis to reach our target audience. As with other types of marketing, our ultimate goal is to influence the consumer to increase our sales. We seek to create trust, credibility and authority through a long-term relationship with the consumer. It has become so important in recent years that in the world of digital marketing it is already a BO Directory to say that “content is king.”
To distribute this content, content marketing relies on owned media
the media or channels that a brand owns to communicate with its followers, that is, places owned by it where it displays its content. The classic example of owned media would be our own website or blog, but we also have the brand’s own channels on social networks and other sites; in this case, the profile or page will be our property but we must adapt to the policies and way of working of each platform.
Within these two fundamental characteristics
Written articles . In most cases, the foundation of a content strategy is to create a blog that is regularly updated with articles. It seems easy… but the key is to create quality content week after week.
Videos
Videos are more expensive to create than written posts, but they are worth the investment . Video is increasingly popular among users, even in mobile formats.
