The ability of a website is at the heart of its usability. People can only buy what they find. It’s not too different from what happens in a brick-and-mortar grocery store—products in the same category are placed on the same shelf or aisle.
Someone who has never been to a store before can easily find the desired product by going to the appropriate aisle.
The importance of e-commerce navigation
Potential buyers are more likely to convert when they can intuitively and quickly find or discover products and product information. Good navigation makes business sense — happier users, higher sales, and better search engine optimization (SEO).
A key aspect of keeping e-commerce navigation Band Data simple is to stick to convention and familiarity. For example, on most websites, the “Contact Us” menu item is at the top right and bottom right of the page. So placing it at the top left and bottom will be self-defeating. Familiarity improves navigation speed and efficiency.
Think of it this way – by the time a user lands on a website
They’ve been through a few others, and will likely visit a few more after that. Their minds have already been accustomed to a nearly identical how does shopify work? learn to use shopify in these 7 easy steps pattern of where each menu item is, according to industry conventions.
If a website doesn’t follow this familiar design, users will take longer than necessary to find what they’re looking for. With the number of e-commerce stores they can shop from, they could quickly conclude that the site doesn’t have what they want and decide to move on to a competitor.
Examples of design conventions that simplify navigation include
Place the website logo on the top left. The logo should be clickable and return users to the home page from anywhere on the website. Two things ej leads inform left alignment. First, it is the direction a person would normally read in many languages. Second, eye tracking research shows that people’s eyes naturally move to the left side of the screen F-shaped reading/scanning pattern .
Placing the main navigation bar horizontally across the top of the page. This is where the vast majority of users will check where they should go next. Best practices for ecommerce The next best alternative is to have the menu running vertically down the left side of the page. These vertical navigation bars (also called left sidebars) are best suited for large websites with many menu items.