Even if you are the most modern of digital marketers, letting go of old ideas is not always easy. Every now and then, it is good to do a thorough review of our methods. And to help you reflect, today I am going to tell you about 10 changes in the digital age in sales methods.
The 10 changes of the digital era in sales methods
In the new digital age, sales methods are no longer Brazil Mobile Phone Numbers Database chasing people. Instead of “going out hunting,” savvy brands are “fishing” for customers by offering them all kinds of engaging content.
1) From outbound to inbound
The inbound marketing process begins when a user gives you their contact details in exchange for something valuable to them (a webinar, an ebook, a tutorial…). In this way, they become a lead that you can nurture to warm them up. When they are ready to buy, and only then, will it be time for the sales team to take action.
2) Long live virality
With the new era of digital communication, a phenomenon has emerged that was almost completely unknown until then: viral marketing . Viral marketing uses its techniques in search of a holy grail: that video, interactive content or article that spreads like a virus thanks to the users themselves who share it.
The history of the internet in recent
Years is full of viral phenomena, from Kony 2012 to Gangham Style and the famous Oreo tweet. But with great power comes great responsibility, and your online blunders can also go viral at lightning speed.
3) Your reputation is no longer (just) in your hands
Gone are the days when brands controlled where people talked about them and buy Country Email database they said. In the digital age, any consumer can express themselves publicly with as wide an audience as they can attract.
Trying to control what they say
Will not only be futile, but can end up degenerating BM Leads a reputation crisis of biblical proportions. My advice: be as transparent as possible and you will save yourself a lot of trouble.
4) From the transmitter-receiver model to dialogue with the consumer
I’m sure you studied the whole sender-channel-receiver thing at some point in your school years… but it’s time to forget about it forever. You’re no longer dealing with a passive audience, but with a massive group of users with the ability to respond.
Instead of lamenting the
Loss of control, harness the power of social media to listen to your users, engage with them, and implement dialogue-based sales methods. It could be the start of a beautiful friendship.
