When it comes to spending your digital advertising budget, where is just as crucial as how much. To get the best results, you need to be where your target audience spends the most time. Want to know how? We’ve analyzed the latest IAB social media study to tell you the TOP 10 consumer activities on social media so you know where to place your advertising.
Top 10 activities of consumers on social media
Chatting/messaging . This activity is carried out on social networks “quite or very frequently” by 79% of users. The chat platform par excellence, WhatsApp, does not accept advertising today. But as Berta Ventura has already explained in this blog , Facebook will soon incorporate the possibility of sending sponsored messages through its new chatbot function. Don’t miss the opportunity!
Watching videos and music
Another top activity for consumers on social media, with 57% of users. Here, advertising Costa-Rica Mobile Phone Numbers Database include placing ads on YouTube and Spotify or even taking the plunge and creating your own branded video channel .
See what my contacts are up to
48% of internet users like gossip, so keeping up to date with their 2024 buy Updated Phone Number From Worldwide ‘ news is one of their top activities. How can you integrate this into your digital marketing strategy? Through ads that are inserted naturally between these contents, such as Facebook timeline ads or Twitter ads.
Posting and uploading content is
a “fairly or very frequent” activity for 36% of users. Create BO Directory that they can’t stop sharing and get people talking about your brand!
Follow influencers
The same percentage of users (36%) frequently follow their favourite “opinion leaders” on different topics. Have you already thought about your influencer marketing strategy?
For professional/study purposes
This is a top activity for 31% of consumers on social media. If your products are related to education or you are in B2B, you can surely come up with ideas to take advantage of it.
Comment on current events
29% of users like to follow the news, and the star platform here is undoubtedly Twitter. Take advantage of it with your promoted tweets!
Playing online
This activity is the top choice for 26% of users. It’s clear that we like to play, so don’t miss any opportunity to “gamify” your brand experience and engage your target audience.
