If you have a business or are planning to start one, you should take advantage of digital marketing strategies (digital trends) to stay ahead of your competitors. While this may have been optional in the past, it is becoming increasingly necessary. This is true whether you sell directly to consumers or other businesses: according to Redstage, 96% of B2B customers prefer to use the Internet to do business with manufacturers and retailers.
To help you start your business or optimize your current marketing budget , we’ll look at eight major digital marketing trends happening right now, such as in the construction industry. And how your business can take advantage of these new technologies.
1. Paid search and advertising on social networks.
Most modern advertising platforms, such as Google and major social platforms, provide powerful buy telemarketing data targeting tools that make them effective for construction companies. These are digital trends that are widely used by small and medium businesses, as well as the use of advertising on social networks such as Facebook and Instagram.
With these platforms, any company can pay to publish ads that appear in search results or in the user’s feed, depending on the solution used. Ad targeting allows you to choose with extreme precision who these ads will be shown to. Depending on the platform, it can show ads based on the user’s preferences, location, income, or industry they work in.
2. Email Marketing
Email marketing is one of the most important small business advertising methods that is taking advantage of digital trends that your company can use to expand its customer base, engage existing prospects, and stay in touch with current customers.A quick email campaign allows you to inform customers about company news, tell them about sales or new offers, and remind them that your brand is already available.
3. Optimize your website navigation.
Your website is the center of your online marketing efforts. This means that an attractive website helps you secure customers. It also means that a website that is difficult or unpleasant to use can turn off potential customers.
Optimizing your website so that it is easy to use is key if you want your digital marketing internet marketing trends for 2024 that will grow your brand to be successful. Pages with important information such as opening hours, contact information, and product listings should be easily accessible, no matter where the user is on the site.
4. Content Marketing
Content marketing is the use of content to promote your brand and build trust between you and your audience. It is one of the most used digital trends. Content often means articles, blog posts, or informational graphics, but any b2b fax lead educational and valuable media can work. While most companies choose content such as articles and infographics, any form can be effective.
Regardless of the values you want to emphasize, content marketing is a valuable tool, which is why more than half of companies have adopted the strategy in some form, according to a survey by The Manifest.
If your company hasn’t experimented with content marketing yet, short articles published on your website or submitted to relevant industry publications can be a good starting point. These articles will provide information to your audience and build your company’s reputation as reliable and trustworthy.
5. video
According to Wyzowl statistics, video is the most engaging content on social media platforms, and 85% of companies use some form of video advertising to promote their brand.
Video doesn’t just mean one type of content – many types of video marketing can be effective. Some companies find interviews with previous clients or partners to be effective. Other brands have also found great success in visuals, such as motion graphics – a specialty of many animation studios and marketing agencies.
The key is to find what works for your business and what your customers engage with. This could be product tutorials, customer testimonials, reviews, product descriptions, or a variety of other materials. Also, don’t worry about achieving cinematic quality in your content. Start small and look for authenticity over showmanship, as it will improve with each new release.
6. Webinars and digital events
Hosting webinars and digital events can be a great way to provide valuable information to attendees as you build your construction company brand. If there’s a topic you could present for an hour or more (whether it’s building materials, construction equipment safety, or something else), you can create a webinar to share your knowledge on the topic with potential clients and industry contacts.
Webinars can also be lead generators. After the presentation, the attendee list can provide you with a set of emails from people who are likely your company’s audience and may be interested in the products and services your company has to offer.
If you record a webinar, you can also use the video as post-production content to drive additional traffic to your site. Construction Business Owner Magazine has a pretty simple landing page for this purpose. It simply stores the information and makes it easy for users to find it, which is all you need to do.
7. Live chat and chatbots
Live chat has quickly become one of the most popular digital customer support methods for businesses. With a live chat window on their website, businesses can offer visitors instant access to customer service representatives if they need information about business offerings or services.
Chatbots can make customer service even more useful. These bots can instantly answer basic customer questions, collecting information to pass on when a customer service representative is available. Some advanced AI-powered chatbots can even handle basic queries on their own.
Since live chats and bots can provide customers with additional information about their options and answer simple questions, they can sometimes encourage customers to convert or at least learn more about the brand. This is one of the easy and convenient digital trends for a businessman.
8. SEO
When most people need information, they turn to the internet for answers, usually in the form of a quick Google search. SEO as a digital trend is the most used and utilized.
Search engine optimization (SEO) is a set of techniques you can use to optimize your website for search engines, potentially increasing its search engine rankings. If you appear higher in search results, visitors looking for information relevant to their work are more likely to notice you.
Generally, SEO means a combination of improving your existing content for web search, as well as conducting keyword research to learn what your audience is searching for.
A good keyword research strategy is to study how your competitors are using content marketing on their sites. Who comes up when you search for terms that relate to your business? You don’t want to copy their work, but you can use your approach to structure the way you create web content.
You can also look for terms that other companies in your niche seem to have overlooked and focus your content strategy on those keywords.
How can understanding marketing trends help your construction company?
Digital marketing is essential for all businesses, including construction companies. Strategies like content marketing, video, and SEO are currently some of the most popular among construction companies and will only become more common in 2021.
If you want to compete and get the most out of your marketing efforts, start implementing one or more of these strategies as soon as possible. Find ways to incorporate these initiatives into your larger business plan, and be sure to set performance metrics early. These strategies are starting to become popular in the construction industry, and they present a wealth of opportunities for smart small businesses to take advantage of first. Use these digital trends correctly, and they will undoubtedly help your business grow.