E-commerce is a very competitive market today. Therefore, to stand out from the rest and maintain a good level of sales, you must promote the visibility of your business on the Internet. By applying these ecommerce SEO tips , you can increase your presence in the main search engines, get more traffic and attract more customers.
5 SEO tips for online stores
1. Good structure: objectives, information architecture and content
Together with your marketing team, determine how you malaysia phone number data will achieve your objectives , which must be specific, measurable, attainable, realistic and achievable over time, and what resources you will have available. Next, plan a good information architecture, so that the site is navigable and attractive to search engines and users.
Complement this action with a good content strategy , creating a blog with articles that add value and include various resources such as keywords, subtitles, bold, internal and external links, photos, audio and videos, among others. Likewise, be careful of duplicate content, because this generates penalties and negatively affects SEO for online stores.
2. Get attention with original and personalized descriptions
The products you offer in your online store are most likely also available in other e-commerce stores. In this sense, it is best to create original descriptions, based on the information provided by the brands, to make the merchandise stand out from the rest .
The length of the description sheets can be between 200 and ej leads 300 words , no more, because otherwise you would be writing an article. In addition to the characteristics of the product, explain what they are used for and clarify who will best use them, thus encouraging the purchase decision.
3. Use keywords, but don’t overuse them
Conduct keyword research to find out how your products gregory kozicz ceo and president are searched for, what the average search for those words is, and how your competitors use them, so that you can ultimately include in your strategy those keywords that match the users’ purchasing objective.
But try not to abuse them, because by doing so, you not only make the user experience more difficult, which will make it more complicated when reading the texts, but you also engage in the practice of keyword stuffing , which can lead to penalties for the page.