Have you already included influencers in your marketing strategies? These figures have the power to create and multiply word of mouth , since their authority makes them the source of recommendations for many users. Today I want to tell you what the latest IAB social media study says about the weight of influencers in the online marketing strategy on Facebook, Twitter, YouTube and Instagram.
The importance of influencers in marketing
Influencers in marketing strategy on Facebook, Twitter, YouTube and Instagram
Data on influencers in Spain
The first thing this study makes very clear is that influencers have a great influence among users , since 85% say they follow them through social networks.
This percentage is even higher in the
Case of women, with 88%. As for habits, 71% only read the El-Salvador Mobile Phone Numbers Database they publish, while 29% also dare to share it with their own followers. An interesting fact is that, although we tend to think that young people are always more active on social networks, the truth is that people between 40 and 55 years old are more likely to share this type of content, since 34% do so.
When asked
What topics should influencers post content or opinions about so that you follow them?”, 16% responded that their favourite topics are current affairs, followed by politics and society, with 15%. Fashion (13%), sports (13%), technology and computing (8%) and music (7%) are also important. If we look at the data by gender, women are more interested in fashion (23%) and men in sports (1%).
How to leverage influencers in your marketing strategy?
Facebook influencers . 63% of respondents use Facebook to follow influencers, so the viral power of this network is huge.
Here you can turn to opinion
Leaders in your sector to publish sponsored content on their pages (or on their profile, if they have a good number of subscribers) or try to Buy Cell Phone Number data recommendations from individual users with some incentive.
Influencers on Twitter
34% of users follow influencers on this network. Since most BO Directory publish their content openly, it is very easy to take advantage of the viral power of retweets to get your message across. You can also think of ways to combine influencer marketing and advertising.
Influencers on YouTube
Although only 20% of respondents follow influencers on this network, do not underestimate the power of YouTubers . Expert reviews and collaborations between channels can be key to your brand strategy.
