This article concludes our mini-series of the most interesting insights from the E-mail Restart conference, which was full of practical tips and real-world examples from the world of email marketing. We hope you found the previous three parts useful and that you will continue to find the same today.
How to expand and what role can e-mailing play in it?
During the panel discussion, they talked about expansion in a thoughtful and “punk” way:
Kristýna Křížová, founder and soul of the Agátin svět brand
Janek Žežula, founder and manufacturer of unique clothing CityZen
Jan Jelínek, head of the marketing team at Alensa, sro
Agáta’s world first expanded from online to offline, only then japan phone number data did it go to Slovakia, Germany, Slovenia, Austria and Italy. CityZen is testing Slovakia, Austria and Germany, while Alensa is already active in 31 foreign markets. All three companies use native speakers to communicate abroad.
Each respondent approaches the choice of countries for expansion differently. In Agáta’s World, they conducted their own research into the local offer and combined macro- and microeconomic facts. At Alensa, they only consider whether they are able to logistically get goods there and how expensive it is to launch and run an e-shop there. At CityZen, they decide based on where they meet and who they “sit down” with.
So what about email marketing as learn what benchmarking is and how to apply it in your company part of expansion? For Alensa, email is an important channel, but newsletters abroad only make sense once the database size is certain. However, they use automation because they can be switched from market to market in Ecomail . CityZen approaches the problem in a similar way because more complex emailing has not yet paid off for them abroad.
Radoslav will share his practical experience with us and advise you on how to succeed in online marketplaces.
Coffee and marketing
Identity and style as a tool
One of the most famous Czech copywriters, Pavel Šenkapoun, asked three fundamental questions at the beginning of his lecture:
How to write emails so people read them?
How to design newsletters so that readers hong kong data don’t unsubscribe?
How to do emailing so that recipients don’t perceive your messages as SPAM?
There was only one answer: through identity . Identity is the face you set. It gives space for projection and identification. It is the main partner for communication. Pavel presented 10 different styles that he noticed during his time. The first two show how not to do it.
Stolen identity – we firmly hope that this problem no longer occurs in e-mailing. It is a no name sender address. Pavel advises: Don’t let your identity be stolen and always fill in the sender’s brand in the field.