Take your emailing to the next level and get to know the hot trend in the industry – gamification . Jakub Malý introduced it at the E-mail Restart 2023 conference as a tool that will help your emails stand out from the crowd and increase conversions. Start creating interactive and entertaining content that subscribers will be eager to click on, and incorporate gamification into your email marketing.
What is gamification?
Gamification means applying game mechanics and elements indonesia phone number data to non-game environments. It is based on three basic elements: engagement, competition, and rewards . It exploits our natural tendency to be competitive and awakens the player in us, which encourages us to interact more.
Basically, gamification has three main goals:
Make processes more fun.
To motivate a person.
Increase efficiency.
Where is gamification used?
Today, we can find its elements in the field of customer how to build customer loyalty? 4 strategies to achieve itservice, marketing, and education . Gamification can be divided into internal and external. Companies work with internal gamification in an effort to increase the productivity of their employees using games. External gamification has become a popular marketing tool with which we motivate customers to buy . For example, by collecting points within loyalty programs. An example of gamification in practice is the educational application Duolingo.
Gamification in emailing
As we already revealed at the beginning, gamification has hong kong data also penetrated the email marketing environment, where we consider it a useful strategy primarily for addressing the B2C sector . In general, it is mainly used to acquire new contacts, as it attracts more attention than regular static content.
This is confirmed by 81% of marketers surveyed and a case study by Promodo, which used gamification elements in all campaigns during Black Friday, St. Patrick’s Day and Christmas, which resulted in a 400% increase in sales for the client compared to the previous year.
What does email gamification look like?
We dare to say that you have already come across a gaming element in your electronic mailbox at least once. One of the most common mechanisms is the so-called wheel of fortune or roulette. This is a classic game in which you can win a discount, gift or any other reward with one click.