Include at least 3 ads in each group. And it’s not because google says so, but because maintaining different variations will allow you to serve the most relevant one at any given time.
On the other hand, don’t have too many ads in groups where traffic volume is very low, as it will be difficult to draw conclusions about which ones work best, in order to maintain the minimum winners.
Use headlines 1, 2 and 3, as well as the two descriptive lines. The more space we take up, the more likely we are that the user will see us and click on us.
You can also add new responsive search ads
which use google intelligence to combine headlines and description lines to create the most relevant ads for each user. Learn how to easily implement them here .
Use google’s if functions if you want to go a step further. For example, a very useful one is the countdown function, which can be used to indicate the days left until a promotion ends.
Example of a countdown if function – google ads campaigns
something that will be very useful to you and in which semrush is also one of the most powerful tools, is in offering you ideas for your ads .
Simply go to ad history with keywords (1) and type the name of a brand you are interested in in the search box, in our case asos.
Semrush will then show you the different creatives and ads that the brand has been using during the selected month.
We can go back historically to a few months ago or place ourselves in the present.
ads with semrush
so don’t let a lack of inspiration block you usa phone number list when creating your ads.
Try it!
1.7 create ad extensions and improve your position
another way to climb positions and increase our ctr is the use of ad extensions.
Nowadays, the variety that google offers us is very wide.
We can find the following:
site links (1)
the classic links that allow us direct access to certain parts ecommerce showdown for 2024 of the website from the advertisement itself.
The ideal is to personalize them as much as possible.
For example, in the case of fnac and for a search on apple, we could direct the user to purchase a macbook pro on our website, a macbook air, a mac mini, an imac, etc., although this level of granularity is sometimes difficult to achieve.
Call extensions
this involves displaying the telephone number of our bu leads establishments so that users can call from their mobile phone comfortably.
Application extensions
with them we can show the user our app on mobile after linking it to google ads, so that they can install it on their phone.
Site excerpt extensions
a really interesting extension.