The daily work of a marketing and advertising agency is reviewed and discussed by various professionals before it reaches the client. From an Instagram post to a TV script! planning! creativity and management work are involved! not to mention the areas of media and production.
In this article you will learn how the organizational chart of an advertising agency works*.
Areas and functions of the areas of a digital advertising agency
1. Directory
All important decisions that pursue the agency’s goals fall here.
1.1. CEO: makes investment decisions ! ensures employee well-being! manages and delegates his/her organization! motivates the commitment of everyone in the agency and! of course! is the leader of the other directors in other areas.
1.2. Advisory board: Often! if the advertising agency’s jamaica phone number data organizational chart allows it! there is an advisory board or a board of advisors that helps the CEO make the best decisions. They are usually executives with expertise in finance! operations! IT and! of course! marketing.
2. Accounts
These professionals are the first filter between the client and the rest of the team of each brand. They must have highly developed people management skills and monitoring of short! medium and term objectives. They are leaders and are responsible for responding to any eventuality that the brand presents! and they also protect the team that develops and produces the ideas.
2.1. VP Account Executive: who monitors all brands at a ej leads general level! is responsible for improving team management processes and also! depending on the season! leads the development of success stories in advertising effectiveness so that the agency can present them at important festivals.
2.2. Account supervisors: Clients are divided according to workload. Account supervisors organize pending tasks! manage briefs as soon as they arrive! and delegate the development of schedules and delivery times to their project managers.
2.3. Project managers: they maintain a daily conversation with the creative team and are more aware of the work carried out. They divide up the campaigns and their development and ensure that the objectives of each delivered piece are met.
3. Planning
Also known as “planning”! it is becoming increasingly important in the organizational chart of an advertising agency. The connection of the entire advertising strategy with the final target depends on it . They can be marketers! anthropologists! psychologists or even executives who have always worked on the client side and already know how the consumer’s mind works. They are very analytical! they rely on data and on studies of their users.
3.1. Planning Director: who receives the briefs and draws up the strategy.
3.2. Planners: the rest of the team in charge of collecting gregory lewis executive director, ceo data! research and landing the final strategic concept to derive it to the creativity area.
4. Creativity
We have finally arrived at the place where ideas are born. Creative teams comprise a series of profiles that are increasingly becoming more 360°! because marketing and advertising agencies receive both ATL and BTL orders and! as we know! everything is now digital.