Performance of your extensions by campaign. Google ads campaign.
2.6 adjust device bidding in your campaigns.
It is a fairly widespread trend that mobile. Traffic usually converts worse than desktop traffic.
However, if we take into account that it is currently difficult. To analyse the role of mobile traffic as a generator. Of conversions , if we introduce a negative bid adjustment for it, it is advisable that it be quite moderate.
Some of the current difficulties in
Google ads cross-device conversions are an approach, but ecommerce showdown for 2024 for this to happen the user has to be logged in on mobile with their google account and later, also on desktop when they convert, or vice versa.
Bidding by device -2.7 get inspired by google recommendations
the more and better we invest in google, the better for france phone number list it and for us, that’s how it is.
And as the search engine knows this well, it offers us recommendations to improve our account that can sometimes be really useful.
To view them, simply click on a campaign and choose the recommendations option (1)
Just click apply to have the bu leads recommendations added instantly.