Although businesses may have several different goals when it comes to content marketing . There are many ways to determine ROI, which do not depend on the type of goals. Some of them may be related to sales, brand awareness, leads, social shares, etc. Here I will detail how to determine the ROI of your content marketing campaigns.
Related article: 7 examples of KPIs to measure your ROI on Twitter
How to determine the ROI of your content marketing campaigns
1# Social Networks
A big part of your content marketing strategy will be gear towards social Guatemala Mobile Phone Numbers Database and social ads. Paying for social ads will provide you with a wealth of different metrics and results that can be us. To determine ROI bas on your specific goals and KPIs.
When you’re posting on social
One of the main types of ROI that brands determine is the number of leads they get . Leads can be a huge sale for a business and this KPI is crucial for brands to know how successful their campaigns and investments are.
It is important to know that each
company can carry out its social media campaigns with many different metrics. You must find the one that is most relevant to your objective and that also serves as an indicator of the success of your content.
2# Google AdWords
This tool is extremely powerful for measuring the success of your content.
The amount of traffic you receive is buy Special Data Material the most important information for your ROI .
If you want to drive paid traffic
To your website you will ne Google Adwords to be your new best friend. You can determine the budget for Adwords with the cost-per-click and then get a complete report. You will multiply the number of organic search visitors coming to your website.
You should keep in mind that you are not obligat to pay
as you can use free tools like BM Leads Keyword Planner or WordStream to determine the best keywords for your website and then incorporate them into your marketing content.
When investing in Google
Adwords you ne to have a strategy and look for signs that a keyword is risky . SUch as if the click-through rate (CTR) is low, but the keyword is really expensive. This is something that needs to be monitor on a daily basis to determine which keywords we will use.
