In an increasingly ad-saturated Internet, being original is essential to capture the public’s attention, which is why brands are turning to integrating their most brilliant content into online media. Today we show you three surprising examples of native advertising that make the most of this format.
3-amazing-examples-of-native-advertising
3 Surprising Examples of Native Advertising
1) Satirical native advertising: Starbucks and The Onion
The Onion is an American satirical newspaper similar in style to El Mundo Today . Starbucks has Honduras Mobile Phone Numbers Database the victim of its jokes on more than one occasion,
New Starbucks opens in a Starbucks bathroom was published
Instead of taking it the wrong way, the brand has taken advantage of The Onion ’s popularity to launch an advertisement that faithfully follows the newspaper’s editorial line:
Scientists suggest a productive weekend might be possible
According to the article, such productivity would be the result of combining “certain levels of intrinsic motivation with an as yet unknown amount of Starbucks Doubleshot Espresso.”
2) Gawker and Newcastle: the ad that doesn’t hide
In January 2014, beer brand Newcastle surprised Gawker readers with a Telegram Materials titled We Disguised
This Newcastle Ad as an Article to
Get You to Click On It. The ad is a running joke about how Newcastle has decided to cut its advertising budget and instead pay the writer who writes the article: “I have to BO Directory this is the coolest ad ever, especially since
Newcastle asked me to use these very words.”
3) Native advertising and journalism:
The New York Times and Netflix
In August 2014, The New York Times published a lengthy article about the many problems faced by women in prison and possible reforms to the prison system. This piece of investigative journalism raised the different needs of men and women in prison.
