As we optimize, always carefully reviewing what our rules will execute, we may want to vary them slightly.we have many ways to implement ad boosting and ab testing, but in this case, and keeping things in mind, we are going to see how semrush can help us in this task, since it does it very well.
Just go to the research and ad creation section and choose ad builder (1)
So, enter a competitor’s domain (2) and you can get ideas for your ads based on theirs.
If you like any of the ads you see and want to use it as a template, click on the icon (3).
Ad builder – google ads campaigns
a new window will open where we can customize the ad the way we like and incorporate it into a google ads campaign or ad group.
To do this, it is a prerequisite that we have connected our google ads campaigns to semrush, which is a great idea.
2.5 analyze the performance of your ad extensions
we have talked in this article about the importance of ad extensions as a way to position ourselves higher in paid results.
Now let’s see how we can analyze the performance of the denmark phone number list extensions.
We have two ways, to see how they perform within a given campaign or at a global level.
From the google ads online interface we just have to select the campaign and click on ads and extensions (1) .
we choose the associations view (2)
We will be able to see the performance of each individual extension associated with the campaign, divided by extension type.
So, we may want to change, for example, a sitelink that ecommerce showdown for 2024 is not having the expected ctr or roas we are looking for, to include another one.
If we want to see how the extensions are performing bu leads globally in all the campaigns/ad groups in which they have been added, we choose the extensions view (2).