All of this makes mobile phones a fantastic place to sneak into the pockets and lives of your audience. But because they’re so personal, it’s easy to screw up.
To prevent this from happening to you, today I want to tell you about the 5 most disastrous mistakes in app marketing.
5 big mistakes in app marketing
1# Make stripped-down versions of your desktop experience
Many brands try to squeeze their entire desktop experience onto a mobile screen… and of course, fail.
The result is often cluttered
To top it off, data entry takes much longer on Mexico Mobile Phone Numbers Database devices, so if you set the same requirements as on desktop, users are likely to get bored in the process.
Mobile phones and computers are very different devices, and the opportunities they offer are also different . The small screen on mobile phones is not an obstacle, but rather a help to focus on what is essential.
And you should not forget that
My recommendation: simplify your users’ lives by focusing on what really matters.
Try keeping the options to a minimum and then ask your users if they miss any of the features on the desktop version.
You’ll be surprised how well they manage without them
2# Launching an app without a marketing plan
Yes, we all know the impressive download numbers of Google Play and the App Store… but that BM Leads mean your app will succeed just by being on them.
You need to have a good app marketing plan that takes advantage of the resources you Buy Bulk SMS Service resource have to get downloads of your app.
For starters, when users visit your website
It’s not about turning your site into an advertisement for your app, but you should at least include a download button on every page.
Secondly, you need to take care of your app’s SEO
You can use an App Store Optimization (ASO) tool like SearchMan or Appnique. Another very important aspect is reviews: the more positive reviews, the more downloads.
Of course, you can and should
And last but not least, don’t forget that social ads can also be a great help in promoting your app.
