Understanding how users interact with websites is essential for any business, especially when evaluating the effectiveness of advertising efforts. To help advertisers do this, Microsoft is introducing new features.
Universal Event Tracking (UET)
Tags that are designed to more effectively meet these business needs and increase website traffic and conversions.
The feature, which is scheduled to be rolled out gradually starting July 3, will be automatically enabled for existing UET brands. UET Insights includes improved data collection methods designed to provide valuable insights to users and refine ad targeting.
What is Microsoft’s UET brand?
The Microsoft UET advertising tag tracks customer activity on your website after clicking on your ad. It places a single UET tag on your website, allowing Microsoft Advertising to collect relevant data.
Such data collection allows you to track conversion goals and create specific remarketing lists for more effective audience targeting.
UET allows you to track various conversion goals, including purchases, signups, downloads, and more. Conversion goals can be configured based on the following criteria:
- The number of visitors who visited a specific page or section on your website.
- Instances where visitors spent a certain amount of time on your website.
- Cases where visitors norway mobile database have gone through more than a certain number of pages on your website.
- The number of people who clicked on and installed your mobile app.
Along with these goals, several other custom goals and events can be set and tracked.
What new features UET Insights offers
The newly introduced features include several improvements aimed at providing a deeper understanding of website user interactions.
UET Insights comes with a powerful built-in dashboard for website data that streamlines understanding of user engagement. This feature allows businesses to fine-tune their websites and optimize targeting for better conversions.
The dashboard displays essential data, such as:
- Total visits to your website and the number of visits to individual pages.
- Breakdown of sessions by country of origin and device type.
- Quick return visit data, which refers to customers who spend only a few seconds on your website.
- Information about the time visitors spend on your website.
These insights include other gamification in emailing: why and how to work with it metrics such as page latency including speed and load time, interactions such as clicks and scrolling, shopping cart specifics, cart abandonment details, browser-related signals, and browser JavaScript errors.
How UET Insights helps advertisers
The benefits of UET Insights should go beyond providing a thorough understanding of your website performance.
They should help advertisers increase the effectiveness of Microsoft Ads PPC ads through refined targeting, fraud detection, and minimizing conversion losses.
All of these factors contribute to a ej leads richer understanding of user behavior and website performance, leading to more effective advertising strategies.
What advertisers need to know
Enabling UET Insights requires no coding. Existing tags will be automatically updated on the backend, while all new tags created in the future will be pre-equipped with UET Insights.
Here are a few other important aspects to take note of:
- There is no data sampling Microsoft introduces ensuring that the information obtained is complete and representative.
- Advertisers retain full control over UET Insights and can choose to turn it off if necessary.