It is an undeniable fact that digital marketing is not only here to stay! but also to take center stage in our daily lives. In 2019 alone! e-commerce experienced exponential growth! billing more than 3 trillion dollars worldwide and experiencing accelerated growth in different regions.
Given this reality! we find ourselves in a scenario in which the virtual presence of a company or enterprise is crucial for its survival in the market. This situation could be extremely intimidating and discouraging for new players in the trade. Faced with this problem! tools and strategies have been created that are extremely useful for those seeking to take part in this contest from a better position. These are SEO and SEM tools .
What is SEO and SEM?
Firstly! we have SEO strategies ! which are taken as iceland phone number data an organic way to grow a domain/website. Currently! these tools and strategies are made up of a compendium of different options that focus on improving the user experience in a certain domain so that the user not only feels like they want to enter it again in the future! but perhaps they recommend it to their acquaintances to solve similar situations.
On the other hand! SEM strategies are those that use the paid advertising services of the search engines themselves! thus being able to position themselves more quickly at the top of searches. Although this second alternative offers a substantial and sudden increase in the visibility of our domain! it is limited by not guaranteeing a good experience for the user! in addition to always being at the mercy of the widely spread adblockers. Precisely for this reason! SEO and SEM strategies are often used together .
MOZ: tools to make it easier to get into digital marketing
MOZ had already made itself known since 2004 as a ej leads company dedicated to developing software to improve positioning in Google! however! it was from 2012! with the gradual acquisition of new tools! when the company changed! adding since then more and more valuable features for users looking to keep track of their website statistics.
Nowadays! MOZ SEO software not only allows you to improve your positioning in Google! but also to improve the content on a website! its quality! the choice of topics to be covered in it and even to plan and design strategies for social networks.
MOZ Local SEO is one of the main tools to gregory keyes ceo / founder onsider. MOZ Local SEO focuses its service on keeping all information (name! address! website! among others) up to date in different search engines and applications! so that it is easier for customers to find the location. Depending on the type of subscription! the prices of this product can vary between $129 USD to $299 USD per year! a price that would depend on the needs of each company.
MOZ SEO also has the MOZ Pro tool ! which in addition to being its most complete set of tools! fortunately also has a free thirty-day trial period. This has become one of the most complete tools on the market to easily review the most necessary statistics to make decisions regarding SEO! such as the identification of keywords ! search metrics and even variations of the same keywords to include in the texts.