We can show, for example, the types of products we have or the brands we work with.
Location extensions (2)
if we sync with google my business, we can show the user the location of their nearest store.
Ad extensions are one of those examples where more is better. Always within an expected relevance.
Promotion extensions (3)
we have a wide variety of promotions to choose from, such as black friday, cyber monday, halloween, etc.
We can choose to display the discount we offer and in what date range.
Highlighted text extensions (4)
they allow us to highlight some added values such as: free shipping, returns up to 100 days, delivery in 24 hours, 3-year warranty, and more.
Price extensions (5)
we can highlight certain products or categories of products, along with a description and their price, as we can see below.
Google ads extensions
google ads ad extensions
in this case, the more sugar the sweeter.
Plus, the more you customize these extensions, the more likely it is that users will end up clicking on your ad.
1.8 create and add audiences to your campaigns
until now we have talked about the basic foundations uk phone number list for creating and correctly structuring campaigns in google ads. Now we will delve into more advanced aspects that will provide us with a very interesting plus in order to improve the performance of our campaigns as much as possible.
We start by talking about audience creation.
From the google ads online interface, although it is ecommerce showdown for 2024 more convenient on a mass level to do it in google editor, we go to the campaign in question and click on audiences (1).
So, we can choose to add:
remarketing audiences (2)
users who have already visited our website.
Without a doubt, i would say that this is the most interesting one.
The so-called market or in-market audiences (3)
these are users that google has determined are planning to purchase a certain product, in line with their activity (remember that the all-powerful google watches us in every corner of the internet and knows a lot about us).
Audiences with demographic data (4)
married people, single people, people with an apartment in their own right or rented, etc.
Example of adding audiences to a google ads campaign
we just have to explore each audience category and add bu leads all the available ones to our campaigns.
We can start by adding audiences to a campaign, so that it serves as a basis for later copying and pasting these audiences into the rest of the campaigns.
when adding audiences
Include all of them, whether they are more or less related to your business, since google will simply collect data on how these users behave when interacting with your ads and you can end up obtaining very valuable insights.
As for remarketing audiences , remember that you can also play, as google recommends, with the distance in time of the different lists.
For example, you can create the same list with different durations (2 days, 7, 14, 30…).
So, if you notice that visitors from the last 2 days are performing particularly well, you can introduce a positive bid adjustment.
Similarly, if you notice that shoppers in the last 2 days are generating a high non-converting cost, you might consider applying that same negative adjustment.
Even if you think they won’t be useful, add as many audiences as possible to your campaigns and collect data.
You may come across very valuable information about your target audience.