If you are planning to take your business online, you will surely have come across the word SEO many times. In general terms, SEO means Search Engine Optimization, which is nothing more than the optimization of a website so that it appears as visible as possible in search engine results.
But SEO is divided into two categories: Off-Page SEO and On-Page SEO , and it is important that you know what they are and how they differ in order to apply them.
Differences between On Page SEO and Off Page SEO
SEO is a long-term investment in content and greece phone number data structure, and each type of SEO is part of a marketing plan that seeks to optimize a website to attract traffic. But, although Off Page SEO and On Page SEO should go hand in hand, they are not the same.
On-Page SEO
These are all the actions you can carry out on your website ej leads so that it achieves good organic rankings in search engines. These actions can be H1, H2 and H3 titles , URL optimization, descriptions and meta descriptions, speed optimization, database, usability, readability, and content creation using keywords.
Off-Page SEO
Off-Page SEO, on the other hand, refers to the actions you take outside of your website that not only increase the perception of your brand among users, but also improve online authority and trust.
However, these techniques must always be supported by good content , since search engines currently know very well how to assess the usefulness of your website, measuring indicators such as bounce rate, interaction or time on page.
Best Off Page SEO Strategies
Now you know that On Page SEO is essential, but on its own gregory jaros founder & ceoit cannot guarantee good positioning, so you must learn how to do Off Page SEO and here you will find some strategies:
Off Page Strategies with links
Link building is the most effective off-page SEO strategy, but it requires a lot of effort. It is based on getting links from external pages to your website or even internal links from two pages of the same domain. So that search engines consider your website to be relevant .
When using this strategy it is important to consider that the more authority the linking page has, the more authority it will pass to the linked pages.
Why? Because search engines like Google are based on PageRa