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But despite having so much going for it, it seems that Twitter advertising is not taking off. Right now there are brands that claim that they do not get good returns from Twitter Ads. But let’s remember that during the first years of Facebook Ads it was very difficult to get a campaign working, because there was not the know-how that exists now.

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Is Twitter Ads worth investing in?

In one word: yes.

Twitter Ads was launched in 2010, but it was not until March 2013 that Panama Mobile Phone Numbers Database decided to make the service more widespread and not restrict it to large corporations.

This way, small and medium-sized businesses

Were able to take advantage of the potential offered by this social network. In recent years, Twitter has not stopped offering new features and options to advertisers, giving rise to a very powerful and complex advertising tool.

According to Outsell’s Annual Advertising and Marketing Study , mobile ad spend will grow by a whopping 38% this year. And on this device,

Twitter simply dominates

Today, more than 85% of its users access the site from mobile devices (a figure that Facebook only has of 68%). In addition, tweeters spend more time on each visit from mobile.

From its origins, Twitter has been

A network designed for mobile consumption, and ads are fully integrated into the user experience. Want more data? If we consult the study carried out by Twitter and Datalogix, we will see that people who interact with promoted tweets buy 12% more than those who do not. In addition, followers exposed to a brand’s promoted tweets buy 29% more than those who have only seen organic tweets.

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Promoted tweets tailored to your marketing goals

Another advantage is that it’s easy to tailor your ads to your company’s marketing goals. With Buy Cell Phone Number data Ads campaigns, you decide what you want to achieve… and you only pay for that goal . Some examples:

Grow your audience through a follower campaign

Get more clicks to your website and more conversions on your landing page.
Create buzz and awareness with ads that encourage engagement.

Increase your app downloads

In addition, several recent studies indicate that Twitter ads consistently achieve better CTRs. Not surprisingly, this is an advertising opportunity that is not yet saturated (unlike Facebook). If we continue comparing it with its direct competitor, we find that the viral potential of Twitter Ads is BO Directory greater, since the “retweet” option is part of the very essence of this network: for the same number of interactions, it is likely that your ad will reach more users on Twitter.

 

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