magine you go on a diet and join the gym with the goal of losing weight. But to find out if you’re succeeding, you choose to measure your height instead of stepping on a scale, and you get frustrated because despite your efforts you’re not making any progress. Absurd, right? Well, this is exactly what many digital marketers do when it comes to aligning their KPIs with their content goals.
Key metrics and content objectives
Knowing how to measure your key metrics is essential to the Paraguay Mobile Phone Numbers Database of your online marketing strategy.
Visits, likes, and shares should not be
An end in themselves, but rather a way of indicating that you are on the right path to achieving your goals. That’s why today I want to explain how to align your KPIs with your content objectives based on your brand’s goals.
1# Objective: generate leads
According to a study by the Content Marketing Institute, generating leads is the main goal for 85% of marketers. To know if your content is helping you get more and better leads, you need to align these key metrics:
Click-through rate
All of your articles should include a prominent call to action. If you’re Email Data posting on another outlet, the call to action might be a click to your website or blog. If you’re posting content on your own platform, it might be downloading an ebook after filling out a form. In any case, it should be a clear action with an attractive reward for the user. Measuring click-through rate will help you understand which combinations of content and action work best.
Conversions
Getting leads is a great goal, but never forget that the ultimate goal of a lead is to convert. This is where you’ll need to hone your detective skills to figure out which leads are most likely to become customers. Research everything you can about them, from their age to their BO Directory account to the types of tweets they post, and compare your data over time to find out which ones are most likely to convert. Once you’ve identified a pattern, you can focus your efforts on the most interesting leads.
2# Objective: increase sales
In the end, the vast majority of businesses have the same common need: selling their products! That’s why no strategy is truly complete if it doesn’t take this goal into account. To know if your content objectives are being met, you need to compare different data between users who consume your content and those who don’t:
Conversion rate
Your content should help you gain the trust of your potential customers by resolving their doubts and objections.
Average Customer Value
If your content helps overcome or minimize customer barriers and resistance, it should help you sell more to each customer and build customer loyalty over time.
