As new technologies and opportunities emerge, it’s easy to be tempted to follow the latest fad and ignore the “older” tools… but in the case of email marketing, this would be a mistake.
In the era of mobile devices, email marketing is more alive than ever, so I want to explain how to adapt your email marketing templates to give them a responsive design.
Why you need a responsive design for your emails
Responsive design involves using a number of techniques to facilitate optimal viewing of content on different platforms and devices, changing aspects such as font size, layout and images.
In short, it is essential to make
Your email marketing campaigns Peru Mobile Phone Numbers Database to read. Here are some reasons to start using it now!:
According to the latest data from
McKinsey & Company, emails are 40 times more effective at attracting new customers than social networks such as Twitter and Facebook.
By the end of 2016, it is estimated that there will be 4.3 billion email accounts in the world .
47% of emails sent to mobile devices are designed for desktop, making them difficult to read. Faced with this situation, 80% of mobile users simply click “delete” and forget about them.
Studies show that users check their mobile phone at least 150 times a day! , so well-done email marketing can be very effective.
How to use email marketing templates
Free email marketing templates can save you time and money, but they have one BM Leads drawback: they will lose your brand’s unique identity, which makes you stand out from the competition.
That’s why it’s worth investing in professional responsive design for your email marketing. These 2024 buy Updated Phone Number From Worldwide will help you make your campaigns look irresistible:
Use a “newspaper-style” layout so your users can read the content quickly. Use short paragraphs and lists whenever possible.
Stay away from templates with borders
This creates a bad aesthetic impression and gives the impression that you don’t know what you’re doing. In particular, be careful with content that goes beyond the edges, as it’s already difficult to read and distracting.
Be strategic with color
Choose a color palette that reflects your brand and maintain it throughout your communications. Use color to highlight headlines and subheadings.
Use ALT tags in your images.
An ALT tag is a short text attached
To an image that describes its content. If the image cannot be displayed, the user will see the text instead.
Add HTML titles to links and images
This can help prevent your emails from ending up in the spam filter.
Review content without images . Before you send out your email, check how it will appear to users who are unable to load images for whatever reason. Ideally, you should still be able to see all of the important content and your branding should be clearly identifiable.
