To be successful in digital marketing, the first thing you need to know is what your Twitter KPIs are. KPIs are the key metrics you need to monitor to know if your Twitter efforts are being successful and when and how you need to adjust your strategy to get the best results. So that Twitter marketing has no secrets for you, today I want to tell you 7 examples of KPIs to measure ROI on Twitter.
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7 KPIs to measure your ROI on Twitter
7 KPIs to measure your ROI on Twitter
Number of followers . Simple, right? This KPI is simply the Philippines whatsapp data of unique users following your brand. We recommend keeping an eye on both yours and your competitors. Over time, you can create a growth graph and relate different events and posts to growth spikes.
Don’t forget to also keep an eye
On your unfollows (if there are a lot of them all of a sudden, you might have made a mistake) and take a look at the quality of your followers: sometimes one influencer is worth more than two dozen users who never post…
Followers to Following Ratio –
Pull out your calculator and divide the number of Country List users following you by the number of users you follow. While there’s no magic formula, try to avoid following many more accounts than follow you, as it gives off an unprofessional image. And as always, keep an eye on your competition to see how they’re doing.
Retweets
Our recommendation is to keep an eye on both the average number of retweets per tweet and which tweets Uruguay Mobile Phone Numbers Example generating the most retweets (what a mouthful!). If there is a particular type of content or topic that is particularly good at generating retweets, take advantage of it!
Brand menti ons
On Twitter, it’s not just what’s happening on your account that counts. You should also keep an eye on other people’s conversations. Use specific tools to see how often your brand, products and services are mentioned on Twitter. As always, don’t forget to compare yourself with your closest competitors.
URL mentions
Same as above, but with your website URLs. Try to relate the number of mentions and visits to your site.
URL click-through rate
Measuring this KPI requires a little extra effort, but it’s worth it. Some URL shorteners include tracking codes that will let you know the ratio of users who see the tweet with the link and users who click on it. Use this for both your regular tweets and for the link to your website in your Twitter bio.
