But be careful: this is not a boxing match! Both advertising solutions have many benefits and can be used in a complementary way, but to do so you need to be very clear about what each one can offer you.
Let’s go!
Facebook Ads vs Twitter Ads: What are the advantages of each advertising platform?
Benefits of Twitter Ads
To give you a balanced view, I’ll present the advantages of each Russia whatsapp data solution in relation to its competitor. Let’s start with Twitter:
Speed . If there is one thing that characterizes
Twitter as a social network, it is its immediacy. Not in vain, 62% of users believe that it is the fastest way to keep up with the news. It is a way to be connected in real time with the pulse of the world and also to be able to interact with “celebrities”, so it makes sense to take advantage of this feature to be able to connect brands and users directly and quickly.
Alignment with business goals
New Twitter Ads campaign types allow you to fully align your advertising with your company’s business goals and only pay when you achieve them.
You can create a campaign to increase your number of followers, get more clicks to your website or conversions, get engagement with your tweets, encourage downloads or interactions with your apps, grow your list of potential customers, and increase views for your videos. And if none of these Country List convince you, you can also launch custom campaigns.
Integration
Twitter advertising is fully integrated into the user’s timeline through sponsored tweets.
Except for a small symbol at the top
these tweets look and behave like other posts. The user can interact with them directly through mentions, retweets, likes… in short, there is no clear difference between advertising and non-advertising content. However, we can particularly highlight sponsored tweets through ecards. This feature allows you to add visual content based on the objectives of Laos whatsapp Example campaign, thus improving conversions.
Mobile potential
As we told you a few months ago on this blog, mobile is king in 2016. These devices are already the main means of accessing the Internet, so the social networks that are more focused on mobile have a great advantage. And this is where Twitter triumphs, since more than 85% of its users access it from mobile devices (compared to 68% in the case of Facebook). In addition, Twitter users spend more time on each visit from mobile.
Multiscreen
Up to 61% of Twitter users use it in combination with television. Advertising on Twitter will be able to take advantage of this trend in the future to generate campaigns with multiple impacts.
