SEO positioning of content is a recommended practice within an Inbound Marketing strategy. Working on a strategy of this type is a good tactic to generate traffic on your website and connect with potential customers.
If you have a website and you haven’t worked on the SEO of your content yet or you’ve tried but without good results, perhaps you’re missing some tips.
SEO positioning: what is it for?
SEO (Search Engine Optimization) is the process of giving visibility to a website in search engines organically, that is, without paying for ads.
This strategy is made up of a series of actions that must be implemented: at a technical level and in terms of content.
While there is no magic recipe for ranking a site, there cyprus phone number data are some tips that will help your page climb positions in search results and make it visible to users.
The first thing is to define which search engine your potential audience uses and focus your strategy based on its algorithm.
If your target audience is in Russia, for example, you should probably consider the Yandex search engine , as it is the most used in that country.
Meanwhile, if you are in South America, your focus should be on Google, since it represents about 90% of preference .
One of the main aspects of SEO is its operation through ej leads keywords. These are search terms that users use in search engines, and through which you should try to position yourself.
Be clear that well-positioned content is content that appears on the first page of search results. This can take a month, two or three. Don’t lose your mind and develop a sustainable strategy, establishing metrics to measure the effectiveness of your actions.
Improve SEO positioning by optimizing content
If you are reading this article, it is likely that the content on your website is not generating the traffic you expect.
There are several reasons why this could happen. For ecommerce in peru: 5 keys to increasing sales example, it could be that you are not using the keywords correctly or you have not created a sitemap .
So, check out six basic tips below to start optimizing your site’s content:
1. Keywords
Keywords should be the first step when optimizing your content. There are tools to determine which keyword is the most suitable, which should have a considerable search volume and, ideally, a slightly lower level of competition.
If there is too much competition, you can use long tail keywords , that is, compound words, such as, for example: “the cheapest car in Chile.”
It is important that the keyword you choose is placed in strategic locations.