Therefore, at a certain point, we can pause these groups that are not working . To do this, we can set a maximum cost per ad group, which we will pause if we have not been able to obtain profitability in that niche.
Likewise, it is also very interesting to set a spending limit per keyword , after reaching which we will pause it if we have not managed to reach the cpa or roas objective that we have set.
Again, these guidelines would vary for an automated bid strategy campaign.
2.3.3 optimization rules that can help us
although we have already talked about them in the last sections, it is good to remember certain optimization rules that, once defined, can save us a lot of time if we use them to automate.
As we have already seen, they will be useful for enhanced or manual cpc campaigns.
Let us therefore summarize the rules we are talking about:
* set a cost limit for a keyword in the last x days. If once this cost has been reached we have not managed to get the keyword to generate conversion, we would proceed to pause it.
Example: if keyword x has not converted in the last 120 canada phone number list days and has spent more than €20, we will pause it.
* raise the bid by x cents on those keywords that are within our objective and in which we are losing impression share.
Example: increase the bid by 4 cents on keywords that have had a cpa < €15 in the last 3 months and their is is less than 80%.
Optimization rules help us save time on
manual optimization and allow us to dedicate it to more strategic tasks.
* similarly, we can have a rule to lower the bid by x cents on keywords that do not allow us to reach our goal.
Example: lower 4 cents on keywords that have had a cpa > €15 in the last 3 months.
* on the other hand, it is important to set a limit for certain keywords that already have a history and that generate conversions at a very high cpa.
Example: if a keyword has spent more than €50 bu leads in the last 4 months and its cpa has been higher than €30 (and our target cpa is, let’s say, €15), then pause it.
What do you think?
Do you think it might help you to define this to save time later?
It can be a great investment.
You can automate these rules from google ads, in the tools/bulk actions/rules menu.
There are other more advanced tools that allow us to create these rules in a super comfortable way, using if/else and conditions.
Not only that, but they clearly show us what actions they ecommerce showdown for 2024 will perform and we can uncheck their application in certain cases.
The important thing is to get started. strategy
3.2 which smart bidding strategy is best for me in each case?
The first step to apply smart bidding is to choose those campaigns to which we want to apply this strategy (previously verifying that it meets the requirements).
Remember, campaigns that are not very changeable and that are obtaining results similar to those you would like the system to provide you, or it will be very difficult to achieve them.
The next step is to choose what type of strategy suits us .