To achieve maximum effectiveness in our campaigns, marketers need to be data-driven. Only then can we make comparisons, see if we are on the right track and look for strategies to improve every day. So that you don’t have to do all the work, in this article I will summarize the main results of higher opening rates of email marketing campaigns for different industries and countries : USA, UK, Spain and worldwide .
Ready? Let’s go for it!
Do you want to improve your email marketing campaigns ? Click here and get the free 1-hour course to optimize your emails and results.
Email marketing Which industries have the highest open rates in the US, UK, Spain and worldwide.png
United States: Email open rate by market
The digital marketing world in the US is huge and moving fast Uruguay Mobile Phone Numbers Database it comes to implementing new strategies, so it’s a great model to look at.
But what’s the data when it comes to email marketing?
According to Mailer Mailer’s latest Email Marketing Metrics Report , which analyzed 1.1 billion email messages from 56,000 campaigns sent throughout 2014, the open rate was 11.9% during the first half (up 0.3% from the previous year) and 11.3% during the second (up 0.1% year-on-year).
This average figure varies greatly depending on the market
The best opening ratios correspond to the sectors of Museums and galleries (24.9%) , Manufacturing and distribution (24%) and Arts and Crafts (20.3%).
On the other hand, the least successful markets are
Hobbies (3%), Accounting and Finance (5.2%) and Government and Politics (5.6%).
Open rates are a key piece
The next big question is what percentage of emails sent end up generating a click? For the US, the answer is 1.6% in the first half of the year and 1.5% in the second half of the year, which is slightly lower than the previous year. By market, the most successful were Transport and IT Services at 3.4%, followed by Food, Drink and Agriculture (3%). The ones generating the fewest clicks were Restaurants, Bars and Nightclubs (0.4%), Government and Politics (0.5%) and Accounting and Finance (0.5%).
United Kingdom: Email opening rate by sector
We have seen what is happening in the US market, now let’s look at the English-speaking market Email Data is closest to us: the United Kingdom (UK) . The first thing that strikes us is that in this market the average opening rates are much higher . For the English market, the average opening rate for emails was 24.88% in 2015, which is an increase of 1.8% compared to the previous year: far from tiring users, this type of advertising is becoming more and more effective. The BO Directory rate was 3.43%, an annual increase of 9.3%. These statistics are based on the analysis of more than one billion emails sent through the Sign-Up.to platform.
Regarding data by market , we highlight the following:
The sectors with the highest opening ratios were Legal and accounting (37.25%) , Television, radio and cinema (35.81%) and Government (local or national) with 33.99%. At the other end of the spectrum are Other B2B services (18.47%), Events (music, theatre, clubs, etc.) with 19.91% and Restaurants and hospitality (20.47%).
