Content creation is one of the main inbound marketing strategies currently used by companies to promote their products and services. But how does it relate to Content Governance?
Every day there are more and more digital communication channels through which you can reach your target audience! from blogs and websites to all the social networks already known and yet to be known. In this sense! the Internet is a huge universe where you can exploit all the content that your marketing team generates daily! or even hourly! but is this whole process really carried out in an organized way? If not! then you need to implement a content governance plan as soon as possible .
What is content governance ?
Content governance is one step above content management india phone number data in digital marketing strategies! because while management involves the content itself! content governance is about organizing the material and human resources involved in the planning! creation! management! publication and evaluation processes of the content used to carry out your project! guaranteeing a quality result that provides real benefits to your brand! product or service.
Why is content governance necessary?
While you may have an excellent content management system that guarantees excellent results in terms of planning and creation! without a good content governance plan your strategy may not end up being as efficient as you expect! as you will inevitably leave aside some crucial aspects for your content strategy to be truly successful.
This is why! just two years ago! in 2018! up to 58% of marketing specialists felt that their strategies were not being documented or they were not sure about it .
Some of the benefits of applying content governance in your company are the following:
- You will facilitate the planning of your strategy ej leads and decision-making regarding the content to create.
- You will only create content consistent with your brand .
- You will avoid duplicate content .
- You will be able to provide an omnichannel experience to your customers through the different channels used by your strategy.
- You will expand the reach of your content to more prospects or leads.
- You will ensure that each content has the appropriate impact on your customers.
- Your employees will clearly understand their role within the organization ! ensuring successful teamwork.
How does a content governance plan work and how to implement it ?
To implement content governance! you need to establish a gregory keyes ceo / founder governance framework! or content governance framework ! that allows you to organize your strategy to achieve the best results. How can you achieve this?
- Assess your current situation: Any content governance framework should start by knowing where your strategy currently stands! identifying workflow issues! establishing brand objectives! and everything in between to know where to start.