It is important to consider that this concept does not only refer to the logo and colors! but also to the complementary graphics and how this is applied to your website! stationery! social media and even your email signature.
Furthermore! it is an aspect of great relevance for companies: according to the Gartner study ! 35% of marketers say that maintaining a relevant brand is one of their main challenges! and 29% believe that integrating their brand efficiently in all their forms of communication is challenging.
What is the importance of knowing what corporate image is?
When we know and understand what a corporate image is! it becomes much simpler to improve it or build a solid image for our business! because if you don’t want to go unnoticed among the sea of options that are given to us every day! you must value the visual part of your company. This will help japan phone number data you communicate optimally what you do! without leaving any doubts about what you do.
If you want to achieve a perfect corporate image that helps you achieve new goals or objectives! you must start by creating the corporate identity! which! in simple words! is everything you want your company to represent! from its value part – such as the mission! vision and brand objectives – to its visual part.
It also represents all the values that your employees share. Ultimately! it is your company’s guiding principle and the reason for your different types of strategies.
With this in mind! it will be easier for potential customers to visually identify your brand! giving you a considerable advantage over the competition! since by having a strong image you will be better positioned and you will be able to make good design decisions when creating new products or using new platforms.
An example of a good corporate identity
Google: it has everything ! it is easy to recognize! simple and it ej leads is also well positioned! partly because it is one of the most used search engines on the Web and because of the simplicity required to use it! which is also reflected in its image.
Despite the above! it is undeniable that over the years they have modified their logo without altering their brand! playing with their colors and shapes freely. This is reflected! for example! in the “Doodles”! drawings or games that commemorate milestones in humanity. A clear example of this is the Pacman doodle from 2010:
How can having a good corporate image help your business?
- It gives strength to your brand! making it much more recognizable and giving it presence in the market.
- Your brand and identity can be remembered for positive aspects that you wanted to communicate! for example! being eco-friendly.
- It is much easier to distinguish yourself from the gregory lohnes president and ceo competition and! in addition! you can take advantage of this factor to make some corporate gifts! such as pencils! notebooks or glasses.
- It can help increase your sales ! as it makes it easier to reach new customers based on the differentiation and recommendation of your leads.
- Improve the perception of your company! something that works bot