Data Driven Marketing is a set of marketing strategies developed based on the analysis of large amounts of data and consumer information collected from internal and external sources and analyzed in specialized systems. This strategy is revolutionizing content marketing and opening the way to the era of data analysis.
The data analyzed comes from everywhere and from any kind of interaction that users have with different platforms! it can be online purchases! search data and even online behavioral habits.
However! not all companies have mastered Data Driven Marketing. Only 31% of them claim to use it in an advanced way despite its benefits and 89% claim that it is a strategy in which they intend to invest in the future.
What is Data Driven Marketing for?
Data Driven Marketing is used to make better and more kenya phone number data precise decisions in accordance with the objectives that are to be achieved by understanding user behavior based on the data collected. In this way! content marketing/omnichannel/inbound strategies can be optimized and made much more effective.
Not only does it benefit the brands that use it by making them more visible and improving their positioning! it also allows them to better understand what users want and offer content! products or services that meet their needs.
5 Benefits of Data Driven Marketing
This strategy is very useful and if used correctly it brings many benefits such as:
1. Best content marketing strategy
83 % of leaders consider data to be critical and important for their marketing and advertising activities. Strategies can be formed in an informed manner! decisions can be made in time by analyzing dashboards! and behaviors can be studied for future campaigns.
2. Allows you to make data-driven decisions
Data Driven Marketing enables the right decisions to be made gregory dukat chairman, president, and chief executive officer (ceo) because it helps to better understand users. Decisions are no longer made at random; according to the General Electric innovation barometer prepared in 2018! 6 out of 10 executives base their decisions on Big Data.
3. Improve leads
With Data Driven Marketing as a strategy! leads are cultivated ej leads by offering users appropriate content according to their needs and the moment or context in which they find themselves. According to Forbes! companies that are leaders in Data Driven Marketing are 5 times more likely to retain customers (74%) than those that do not use it (13%).
4. It allows you to understand the user experience
49 % of brands use Data Driven Marketing to identify weak points that need to be improved according to data collected from satisfaction surveys.