The veracity of information is constantly being questioned in an era in which fake news is rife for readers and even journalists. Learn about The Trust Project and its work to improve the information available.
In times where publishing and sharing information is as easy as a click! it is essential to be alert and know who to trust.
This problem was studied by American journalist and ethics expert Sally Lehrman! who founded The Trust Project in 2015 ! motivated by the growing lack of trust in the media.
This percentage is well below the global average. According to figures from the Reuters Institute at Oxford University! 44% of users worldwide do not trust the media.
where respondents say that the main reasons for this distrust are: biased reporting! lack of precision in data and! in general! the feeling of favoritism in the delivery of information.
These results are consistent with research by Sally Lehrman! who concluded that people feel they are reading opinions or advertising! rather than real! reliable news.
What is The Trust Project?
The conglomerate’s goal is to combat poor quality reporting kuwait phone number data by establishing trust standards that ensure the press’s commitment to accuracy! inclusiveness! impartiality and transparency.
Some of The Trust Project’s partners are: El País and El Mundo from Spain! the prestigious The Washington Post and The Economist from the United States! Canadian Press and CBC News from Canada! Folha and Opovo! two of Brazil’s leading news organizations.
But not only the big news conglomerates are involved! search ej leads engines and social platforms where news is disseminated and shared are also participating in the project as external partners.
These companies! along with the rest of the participants! gregory dukat chief executive officer work to classify the information according to certain criteria! seeking the greatest possible transparency! using the following parameters: where the story comes from! information about the writer! what their networks and previous publications are! among others.
What are the indicators of press confidence?
Good practices
This has to do with the values of the media outlet! its principles! how it is financed! its code of ethics! among others.