Despite being the default option when creating a new display ad in Google Ads. Advertisers are still hesitant to use responsive display ads.
But as with all things automation, we’ll soon have no choice but to embrace them if we want to ensure maximum performance from our accounts. So what exactly are the benefits of using Responsive Display Ads , and why can’t advertisers afford not to use them?
What are responsive display ads?
To make sure we all know what we’re talking about when it comes to Responsive Display Ads (RDA), let’s briefly describe what they are and how they differ from standard image ads.
When using responsive display ads, advertisers provide. Variety of image and text assets, from which Google then automatically generates combinations of PPC ads that adjust the size and appearance to fit the available ad spaces.
Their key feature is that, unlike traditional image ads. Therefore, advertisers don’t have to provide Google with multiple-size versions of their display ads. Instead, by creating an. RDA, you gain eligibility to have your ads used in a nearly infinite number of placements . Not only does this save resources because you don’t have to create a huge range of different sized ad. Therefore, but you can also add video assets. Google then uses signals from the individual who sees your ad to decide which text, image, or video ad to use and how best to present it.
Why you should use responsive ad serving
While most advertisers are drawn to the time-saving and resource-saving benefits of RDA. A sometimes under-appreciated oman mobile database benefit of RDA is its strong conversion rates . While using RDA doesn’t guarantee. That your Display Rate campaigns will improve their conversion rates, more and more advertisers are reporting that it is happening in their accounts.
Since using RDA as a PPC advertising option, we have seen much better performance of Display campaigns.
Impression volume increased significantly, but more importantly, conversion rates improved . In one account, RDAs achieved a 0.39% conversion rate compared to 0.11% for static Image Ads. The cost per conversion for RDAs was also 121.1% lower than for Image Ads.
So why does this happen? Well, it’s a combination of several things:
- Greater reach – Because RDA can accommodate ads of any available size, advertisers gain a rapid increase in opportunities to email restart for the fourth time use their ads compared to ads with fixed image sizes. The more views, the more opportunities to click, and therefore the more opportunities to generate a conversion.
- Google favors RDA over Image Ads – While there is no “official” statement to confirm this, countless real accounts claim that this is the case. If you don’t have a usable RDA variant to compete for placement, then it’s more likely that an advertiser with an RDA variant will be selected.
- Machine Learning Optimization – Google’s machine learning selects the best ad mix in real time, choosing the optimal mix of assets based on performance history. Therefore, asset content, and who the campaign is targeting. Simply put, no matter how experienced a PPCer you may be, you will never ej leads be able to apply such detailed optimizations to every single impression your ads receive.
How to set up Responsive Display Ads
If you’re convinced it’s time to include Why You Can’t Afford responsive display ads in your PPC strategy , what should your next steps be?
Creating an RDA for testing against image ads
There’s no better time than now to log into your account and start adding RDA to your existing display campaigns. The RDA setup includes a bunch of helpful instructions for creating your ad. Be sure to fill in the fields and pay attention to the Ad Strength panel.