In this content creation, articles play a very important role, as long as you know how to write for SEO . To achieve this, you must take into account the following notes.
How to write for SEO and achieve better results
Create quality and relevant content
This is the key to SEO content writing. Each of your articles should fill an information gap, answer questions, or solve problems that are really important to your target audience.
In this sense, before preparing each note you must thoroughly research your clients’ pain points, in order to respond to them with quality, unique and relevant articles.
Keep in mind that using statistics in blog posts increases user trust, according to Forbes research in 2018. Make sure to include them in your articles.
Article length matters
When it comes to SEO writing, there are no hard and georgia phone number data fast rules about length. However, SEMrush research shows that pages with long content (2,000-3,000 words) rank better and generate 3x more traffic and 3.5x more backlinks than medium-length articles (901-1,200 words) .
In any case, if your article has fewer words, but is well written, enriched with keywords and provides novelty and relevance, it can generate good SEO positioning. Try to find the ideal balance in this regard.
Title and meta description length
When writing for SEO, the title should be attractive and ej leads have between 50 and 70 characters that summarize the content. In addition, it is preferable to include the keywords at the beginning, to make it easier for the algorithm to read and identify the topic of the article.
Regarding the meta description , which is basically a very brief summary of the article, it should be between 115 and 155 characters (to be readable by the user), and it is also important that it includes a keyword.
Keywords : research, distribute, empower
Keywords , being the terms used by your target audience gregory quatchak chief executive officer to find your content, are of vital importance when writing SEO content . You must select them based on keyword research, which allows you to know which ones generate the most traffic, their level of competition, etc.
Keep in mind that, according to statistics from a 2019 Impact study , 50% of web queries are made up of four words or more, so long-tail keywords tend to give good results when writing for SEO.
Furthermore, the more competition a keyword has , the more difficult it will be to rank higher. And a keyword with little competition, despite being easier to rank, may attract fewer visitors, although they are more specific and aligned with the business. The key in this regard is to find a middle ground.
Place them throughout the text in a coherent manner and with a moderate density (percentage of keywords compared to the total number of words in the text). If you exceed this, you may incur key stuffing , an activity sanctioned by Google for going against quality content.
A keyword density of 5% for the main keyword is sufficient . Instead, use synonyms or similar phrases. However, it is advisable to leave some keywords in the first paragraph and in the subtitles. You can freely place the others throughout the text.